Principles of Social Media in Business Marketing

Course details

Who Should Attend?

• The Social Media in Business Marketing module is suitable for learners wishing to enter this new environment and is recognised by employers and the industry.
• It would also prove of value to those working in a social media role who have had no formal training.

Course Objectives:

• Understand how Social Media fits into the objectives and marketing of a business.
• Understand how to select Social Media tools and channels for a business.
• Understand how to measure the success of using social media tools and channels.
• Understand how social media policies and guidelines can impact a business.
• Be able to monitor how a business is using Social Media.

Course Programme:

• Describe a business and its type, vision, aims, objectives and goals.
• Identify the brand and values of a business and how these are portrayed to the audience of a business.
• Describe the marketing tools available to a business.
• Explain the consequences of using Social Media on the budget of different sizes and types of business.
• Explain the benefits and consequences of encouraging amplification.
• Explain the benefits and consequences of encouraging engagement.
• Explain the factors to consider when identifying a Social Media plan for a business.
• Explain how Social Media could fit into the marketing plan of a business.
• Training Methods:
• Classroom based power-point presentation, creating profiles on line & interactive discussion
• There will also be course hand-outs & group exercises.

Additional Information:

• Maximum of 12 participants.
• City & Guilds Certificate will be issued to learners who are successful in passing this unit.
• Price on application. We can also offer group discounts.