- مدة الدورة التدريبية: 16 ساعة إبدأ الآن
- الشهادة:
- طريقة تقديم الدورة: عبر عرض الفيديو
تفاصيل الدورة
Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects
Learning Outcomes
- You will understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix.
- You will understand how SEO and Content Marketing work together to drive traffic to most online businesses & websites.
- You will be able to conduct hands-on SEO Audits of websites using various free & premium SEO Tools.
- Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects
Complete Training Curriculum
1. Introduction to SEO
Introduction to SEO
- Understand How Search Engines Work and the basics of crawling & indexing
- Basic understanding of SEO including On-page, Off-page, Technical SEO
- Know how to conduct Keyword Research for SEO
Video 1: How Search Engines Work
- Indexing & Crawling basics
- Optimizing crawl budget
Video 2: Intro to SEO
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO / Link Building (Social, Content-based, PR)
- Periodic Table of SEO Success Factors
Video 3: Keyword Research
- Finding seed keywords: Mind map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process – Identify seed keywords, Collect metrics, map keywords
Video 4: Google Keyword Planner Tool
On-Page SEO
On-page SEO
- Understand the basics of HTML and SEO Tags on Web pages
- Basic & Advanced concepts of on-page SEO
- Learn how the Mobile web is relevant for SEO
- Understand Technical SEO including Page Speed optimization
Video 1: HTML Basics
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A Href
Video 2: On-page SEO
- Title, H1, Meta Description, Keyword Usage
- Crawling: XML, HTML Sitemaps,
- Content Clusters (Creating SEO-based content)
- Anchor text & Internal linking
- Freshness of Content
- Vertical Search (Images, Video, Direct Answers)
- Negative on-page to avoid
Video 3: Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- Canonicalization
- Broken pages
- 301 Redirects
Video 4: Mobile SEO
- App Store Optimization
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
Video 5: Schema Markups
- What is Schema & Why is it relevant to SEO.
- Schema Types – Micro, JSON-LD
- Common JSON Schema Tags – Organization, Website, BlogPosting, LocalBusiness
- How Schema shows up in SERPs
Off-Page SEO
Off-page SEO
- Understand the basics of Link Building and its significance in SEO
- How Social Media aids your SEO Strategy
- Leveraging local listings, citations, maps to boost traffic to your local store
- Video 1: Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other social channels for SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local listings / citations
Audit,Tools & Measurement
SEO Audit, Tools, Measurement
- Understand the basics of Link Building and its significance in SEO
- How Social Media aids your SEO Strategy
- Leveraging local listings, citations, maps to boost traffic to your local store
- What are SEO Audits?
- Different Types of SEO Audits.
- Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix
- Google Page Speed Insights, Mobile Site Audit
Video 3: Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Basics of Google Analytics
- SEO Metrics to Measure – On-page, Off-page, Technical
- SEO Reporting
- Top Blogs to follow for SEO
- Free Learning Resources – Moz, Google Analytics
- A career in SEO
المتطلبات
- No prior experience is required to take this course.
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of the English language is required to attend this course.
وظائف مناسبة لهذه الدورة
Search Engine Optimization Specialist , OnSite Search Specialist , Digital Marketing Specialistنبذة عن معهد Digital Vidya
igital Vidya is Asia’s leading Digital Marketing training company and the first to launch Social Media Marketing Workshop Series in India. Since 2009, over 11000+ professionals (including CXOs) from over 5000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 500+ Digital Marketing trainings by Digital Vidya across Asia.
We also offer customized Social Media/Digital Marketing Workshops for corporations, who are interested in leveraging Digital Marketing to scale up their businesses.
We are Google & Microsoft India’s official training partner to train their agencies & partners respectively.
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