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Digital Vidya Search Engine Optimization Certification Digital Vidya

Course details

Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects


Learning Outcomes

  • You will understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix.
  • You will understand how SEO and Content Marketing work together to drive traffic to most online businesses & websites.
  • You will be able to conduct hands-on SEO Audits of websites using various free & premium SEO Tools.
  • Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects

Complete Training Curriculum

1. Introduction to SEO


Introduction to SEO

  • Understand How Search Engines Work and the basics of crawling & indexing
  • Basic understanding of SEO including On-page, Off-page, Technical SEO
  • Know how to conduct Keyword Research for SEO

Video 1: How Search Engines Work

  • Indexing & Crawling basics
  • Optimizing crawl budget

Video 2: Intro to SEO

  • Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)
  • What is Off-page SEO / Link Building (Social, Content-based, PR)
  • Periodic Table of SEO Success Factors

Video 3: Keyword Research

  • Finding seed keywords: Mind map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process - Identify seed keywords, Collect metrics, map keywords

Video 4: Google Keyword Planner Tool


On-Page SEO


On-page SEO

  • Understand the basics of HTML and SEO Tags on Web pages
  • Basic & Advanced concepts of on-page SEO
  • Learn how the Mobile web is relevant for SEO
  • Understand Technical SEO including Page Speed optimization

Video 1: HTML Basics

  • Web Page Basics: What is HTML, JavaScript, CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A Href

Video 2: On-page SEO

  • Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps,
  • Content Clusters (Creating SEO-based content)
  • Anchor text & Internal linking
  • Freshness of Content
  • Vertical Search (Images, Video, Direct Answers)
  • Negative on-page to avoid

Video 3: Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • Canonicalization
  • Broken pages
  • 301 Redirects

Video 4: Mobile SEO

  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Video 5: Schema Markups

  • What is Schema & Why is it relevant to SEO.
  • Schema Types - Micro, JSON-LD
  • Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
  • How Schema shows up in SERPs

Off-Page SEO


Off-page SEO

  • Understand the basics of Link Building and its significance in SEO
  • How Social Media aids your SEO Strategy
  • Leveraging local listings, citations, maps to boost traffic to your local store
  • Video 1: Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Video 2: Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other social channels for SEO
Video 3: Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local listings / citations
Video 4: Backlink Audit

Audit,Tools & Measurement

SEO Audit, Tools, Measurement
  • Understand the basics of Link Building and its significance in SEO
  • How Social Media aids your SEO Strategy
  • Leveraging local listings, citations, maps to boost traffic to your local store
Video 1: SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits.
  • Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix
  • Google Page Speed Insights, Mobile Site Audit
Video 2: Google Search Console

Video 3: Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Video 4: Measurement with Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure - On-page, Off-page, Technical
  • SEO Reporting
Video 5: SEO Resources, Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources - Moz, Google Analytics
  • A career in SEO

Updated on 15 September, 2019

Eligibility / Requirements

  • No prior experience is required to take this course.
  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of the English language is required to attend this course.

About Digital Vidya

Digital Vidya is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organisations.

Since 2009, over 35,000+ professionals (including CXOs) from 15,000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 3,000+ training batches from 55+ Countries.

We are official training partners of Google & Microsoft India’s and have partnerships with global giants such as Facebook, LinkedIn, NASSCOM and Vskills.

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