- Duration / Course length: Upto 16 Hours Start now
- Certificates:
- Course delivery: This course is delivered in video format
Course details
Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects
Learning Outcomes
- You will understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix.
- You will understand how SEO and Content Marketing work together to drive traffic to most online businesses & websites.
- You will be able to conduct hands-on SEO Audits of websites using various free & premium SEO Tools.
- Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects
Complete Training Curriculum
1. Introduction to SEO
Introduction to SEO
- Understand How Search Engines Work and the basics of crawling & indexing
- Basic understanding of SEO including On-page, Off-page, Technical SEO
- Know how to conduct Keyword Research for SEO
Video 1: How Search Engines Work
- Indexing & Crawling basics
- Optimizing crawl budget
Video 2: Intro to SEO
- Organic Search vs. Paid Search Results
- Anatomy of a Search Result (Search Snippet)
- What is On-page SEO (Content, Architecture, HTML)
- What is Off-page SEO / Link Building (Social, Content-based, PR)
- Periodic Table of SEO Success Factors
Video 3: Keyword Research
- Finding seed keywords: Mind map for Keyword Research
- Using Wikipedia, Forums for Keyword Research
- Keyword Research Process - Identify seed keywords, Collect metrics, map keywords
Video 4: Google Keyword Planner Tool
On-Page SEO
On-page SEO
- Understand the basics of HTML and SEO Tags on Web pages
- Basic & Advanced concepts of on-page SEO
- Learn how the Mobile web is relevant for SEO
- Understand Technical SEO including Page Speed optimization
Video 1: HTML Basics
- Web Page Basics: What is HTML, JavaScript, CSS
- Basic HTML Tags to create a web page
- HTML Tags for SEO: Title, H1, META Tags, IMG, A Href
Video 2: On-page SEO
- Title, H1, Meta Description, Keyword Usage
- Crawling: XML, HTML Sitemaps,
- Content Clusters (Creating SEO-based content)
- Anchor text & Internal linking
- Freshness of Content
- Vertical Search (Images, Video, Direct Answers)
- Negative on-page to avoid
Video 3: Technical SEO
- URL Architecture
- Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
- Canonicalization
- Broken pages
- 301 Redirects
Video 4: Mobile SEO
- App Store Optimization
- Mobile Websites: Responsive, Adaptive, Dynamic
- Optimizing for Voice Search
Video 5: Schema Markups
- What is Schema & Why is it relevant to SEO.
- Schema Types - Micro, JSON-LD
- Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
- How Schema shows up in SERPs
Off-Page SEO
Off-page SEO
- Understand the basics of Link Building and its significance in SEO
- How Social Media aids your SEO Strategy
- Leveraging local listings, citations, maps to boost traffic to your local store
- Video 1: Link Building
- What is Link Building
- Link Building Tactics
- Manual Link Building Process
- Link Building Metrics
- Quora
- YouTube Video SEO
- Slideshare, Scribd and other social channels for SEO
- What is Local SEO, Pigeon Update
- Google My Business, Bing Places
- Local Pages on your website
- Local listings / citations
Audit,Tools & Measurement
SEO Audit, Tools, Measurement
- Understand the basics of Link Building and its significance in SEO
- How Social Media aids your SEO Strategy
- Leveraging local listings, citations, maps to boost traffic to your local store
- What are SEO Audits?
- Different Types of SEO Audits.
- Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix
- Google Page Speed Insights, Mobile Site Audit
Video 3: Algorithm Updates
- History of Google Algorithms
- Panda, Penguin, Pigeon, Caffeine updates
- RankBrain and the Future of SEO
- Basics of Google Analytics
- SEO Metrics to Measure - On-page, Off-page, Technical
- SEO Reporting
- Top Blogs to follow for SEO
- Free Learning Resources - Moz, Google Analytics
- A career in SEO
Eligibility / Requirements
- No prior experience is required to take this course.
- This course is available to all learners, of all academic backgrounds.
- Learners should be aged 16 or over to undertake the qualification.
- Good understanding of the English language is required to attend this course.
Job roles this course is suitable for:
Search Engine Optimization Specialist , OnSite Search Specialist , Digital Marketing SpecialistAbout Digital Vidya
Digital Vidya is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organisations.
Since 2009, over 35,000+ professionals (including CXOs) from 15,000+ brands such as Nokia, Google, eBay, Reliance, Star TV, Cisco, MakeMyTrip, Naukri, SAP, Citibank, Toyota, Intel, ITC, CNBC, Madison and CII have participated in more than 3,000+ training batches from 55+ Countries.
We are official training partners of Google & Microsoft India’s and have partnerships with global giants such as Facebook, LinkedIn, NASSCOM and Vskills.
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