Search Engine Optimization Certification هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects

Learning Outcomes

• You will understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix.
• You will understand how SEO and Content Marketing work together to drive traffic to most online businesses & websites.
• You will be able to conduct hands-on SEO Audits of websites using various free & premium SEO Tools.
• Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects

Complete Training Curriculum

1. Introduction to SEO

Introduction to SEO

• Understand How Search Engines Work and the basics of crawling & indexing
• Basic understanding of SEO including On-page, Off-page, Technical SEO
• Know how to conduct Keyword Research for SEO

Video 1: How Search Engines Work

• Indexing & Crawling basics
• Optimizing crawl budget

Video 2: Intro to SEO

• Organic Search vs. Paid Search Results
• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)
• What is Off-page SEO / Link Building (Social, Content-based, PR)
• Periodic Table of SEO Success Factors

Video 3: Keyword Research

• Finding seed keywords: Mind map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process – Identify seed keywords, Collect metrics, map keywords

Video 4: Google Keyword Planner Tool

On-Page SEO

On-page SEO

• Understand the basics of HTML and SEO Tags on Web pages
• Basic & Advanced concepts of on-page SEO
• Learn how the Mobile web is relevant for SEO
• Understand Technical SEO including Page Speed optimization

Video 1: HTML Basics

• Web Page Basics: What is HTML, JavaScript, CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A Href

Video 2: On-page SEO

• Title, H1, Meta Description, Keyword Usage
• Crawling: XML, HTML Sitemaps,
• Content Clusters (Creating SEO-based content)
• Anchor text & Internal linking
• Freshness of Content
• Vertical Search (Images, Video, Direct Answers)
• Negative on-page to avoid

Video 3: Technical SEO

• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• Canonicalization
• Broken pages
• 301 Redirects

Video 4: Mobile SEO

• App Store Optimization
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search

Video 5: Schema Markups

• What is Schema & Why is it relevant to SEO.
• Schema Types – Micro, JSON-LD
• Common JSON Schema Tags – Organization, Website, BlogPosting, LocalBusiness
• How Schema shows up in SERPs

Off-Page SEO

Off-page SEO

• Understand the basics of Link Building and its significance in SEO
• How Social Media aids your SEO Strategy
• Leveraging local listings, citations, maps to boost traffic to your local store
• Video 1: Link Building
• What is Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics

Video 2: Social SEO

• Quora
• YouTube Video SEO
• Slideshare, Scribd and other social channels for SEO

Video 3: Local SEO

• What is Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local listings / citations

Video 4: Backlink Audit

Audit,Tools & Measurement

SEO Audit, Tools, Measurement

• Understand the basics of Link Building and its significance in SEO
• How Social Media aids your SEO Strategy
• Leveraging local listings, citations, maps to boost traffic to your local store

Video 1: SEO Audits

• What are SEO Audits?
• Different Types of SEO Audits.
• Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix
• Google Page Speed Insights, Mobile Site Audit

Video 2: Google Search Console

Video 3: Algorithm Updates

• History of Google Algorithms
• Panda, Penguin, Pigeon, Caffeine updates
• RankBrain and the Future of SEO

Video 4: Measurement with Google Analytics

• Basics of Google Analytics
• SEO Metrics to Measure – On-page, Off-page, Technical
• SEO Reporting

Video 5: SEO Resources, Careers in SEO

• Top Blogs to follow for SEO
• Free Learning Resources – Moz, Google Analytics
• A career in SEO

تحديث بتاريخ 06 November, 2019