Master of Communication Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Asia’s rapidly growing markets and global prominence demand that PR and Corporate Communication executives possess a broad set of management skills. Partnering with the world-renowned MScomm at Università della Svizzera Italiana (USI) of Switzerland, SMU MScomm is South-East Asia’s only Masters in Corporate Communication. Its curriculum covers management fundamentals; managing communications across a framework of strategy, regional demands, global, social and economic change and communications through traditional and digital media to various stakeholders.

Cirriculum

Public Affairs
- Strategy
- Negotiations Behaviour
- Corporate Governance
- Human Resource Management
- Leadership and Communication
- Managing Corporate Transitions
- Societies, Communities and Governments Across Asia
- Digital Media
- Global Journalism
- Global Information Economy
- Leading Organisations Across Cultures
- Persuasion
- Public Relations Theory
- Data Analytics
- Corporate Communication Research
- Integration Sessions
- Investor Relations
- Advertising Management
- Brand Management
- Communication Law
- Group Theses/Capstone Consulting Projects