Course details

Asias rapidly growing markets and global prominence demand that PR and Corporate Communication executives possess a broad set of management skills. Partnering with the world-renowned MScomm at Universit della Svizzera Italiana (USI) of Switzerland, SMU MScomm is South-East Asias only Masters in Corporate Communication. Its curriculum covers management fundamentals; managing communications across a framework of strategy, regional demands, global, social and economic change and communications through traditional and digital media to various stakeholders.

Cirriculum

Public Affairs
- Strategy
- Negotiations Behaviour
- Corporate Governance
- Human Resource Management
- Leadership and Communication
- Managing Corporate Transitions
- Societies, Communities and Governments Across Asia
- Digital Media
- Global Journalism
- Global Information Economy
- Leading Organisations Across Cultures
- Persuasion
- Public Relations Theory
- Data Analytics
- Corporate Communication Research
- Integration Sessions
- Investor Relations
- Advertising Management
- Brand Management
- Communication Law
- Group Theses/Capstone Consulting Projects

Updated on 08 November, 2015

About Singapore Management University

SMU’s mission is to generate leading-edge research with global impact and produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. SMU education is known for its highly interactive, collaborative and project-based approach to learning, and for its technologically enabled pedagogy of seminar-style teaching in small class sizes. SMU has an emphasis on generating rigorous, high-impact, and relevant multi-disciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities from USA, Europe, China and India, as well as with partners in the business community and public sector, through its research institutes, centres and labs. See all Singapore Management University courses
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