Marketing and Sales Certificate هذه الدورة تدرس باللغة الإنجليزية

Marketing Definition

• Importance of Marketing
• Marketing Concepts
• Difference between marketing and sales

Marketing In Practice:

• What is Marketing Plan
• External Analysis / Situation Analysis
• Internal Analysis
• Objective Setting
• Marketing Strategies
• STP (Segmentation, Targeting & Positioning)
• Marketing Mix
• Implementation of Marketing Plan
• Control of Marketing Plan

 Digital Marketing

Definition, purpose and scope of digital marketing:

• Understanding the definitions of digital marketing and its impact on business
• Building customer relationships online and permission marketing

Email Marketing:

• Why permission is everythingØŸ
• Testing email for continuous improvement
• E-newsletters and other email formats

Social Media Marketing:

• The rise of social Media
• Key players: Facebook, LinkedIn, YouTube, Twitter and Google
• Successes and pitfalls of social media

Sales in Practice:

• Sales Objectives and Strategy
• Difference between personal selling and advertising
• Methods for identifying customers need and wants ( SPIN method)
• The six steps of sales process

Key Benefits

• Understand the marketing framework and concept.
• Know how to conduct marketing analysis: customer analysis, company analysis and competitor analysis.
• Expand the knowledge of marketing industry while increasing the awareness of the strategic and tactical decisions behind today’s top performing brand.
• Focus on best practices, tools and models to implement an effective marketing system.
• Apply the techniques used in assessing market opportunities.
• Understand the implications of the 4Ps in marketing.
• Add a value to the marketing function by using the social media.
• Explore the key selling skills and professional salesman qualities.
• Exploring the difference between feature, advantage and benefits.
• Examine the biggest mistakes salesman make and identify current errors then brainstorm ways to avoid and rectify these mistakes.
• Discuss methods for better networking and finding new clients.

Audience