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Outline
Marketing Basics
- What is your marketing message?
- How to amplify your marketing message?
- Who is your target audience?
- How to write SEO rich content?
- How to boost your content on social media?
Social Media Marketing Strategy Formulation
- How to develop a social media marketing strategy tailored to your target audience, NGO goals and fundraising objectives.
- Identify metrics for determining the effectiveness of your social media activities
- Identify social media influencers
- Identify opportunities for engaging with influencers, prospects and supporters
- Setup, brand and optimise your brand's social media and digital accounts
- Decide your brand tone of voice and visual strategy
- Boosting your posts
- Plan your resources
- Plan channels and frequency of posts
- Plan your content
- Content planner guidelines
- Plan your visual content types: images, videos, animation, etc.
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