Digital Marketing Training هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Our Training comprises of:

• Introduction: The Digital Marketing landscape
  
• Current trends, challenges and opportunities
  
• Digital Marketing Planning - a strategic approach
  
• Search Engine Marketing (SEO and PPC)
  
• Social Media Marketing
  
• The 'Big Four': Facebook, Twitter, LinkedIn, YouTube
  
• Email Marketing
  
• An overview of the email marketing today; what is it best for?
  
• Segmenting your database: eCRM
  
• Increasing your open and click-through rates
  
• Mobile: the saviour of email marketing?
  
• Web Analytics and Metrics
  
• On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
  
• Conversion funnels and conversion rate optimization (CRO)
  
• Online Display Advertising
  
• The online/mobile display ecosystem: media agencies, publishers and ad networks
  
• Digital and the Law
  
• Being legal, decent, honest & truthful!
  
• Data and cookie legislation
  
• Keeping it legal: when to seek professional help