تفاصيل الدورة

Our Training comprises of:

  • Introduction: The Digital Marketing landscape
  • Current trends, challenges and opportunities
  • Digital Marketing Planning - a strategic approach
  • Search Engine Marketing (SEO and PPC)
  • Social Media Marketing
  • The 'Big Four': Facebook, Twitter, LinkedIn, YouTube
  • Email Marketing
  • An overview of the email marketing today; what is it best for?
  • Segmenting your database: eCRM
  • Increasing your open and click-through rates
  • Mobile: the saviour of email marketing?
  • Web Analytics and Metrics
  • On-site analytics : the main platforms (Google Analytics, Adobe Analytics, Web Trends & IBM Analytics)
  • Conversion funnels and conversion rate optimization (CRO)
  • Online Display Advertising
  • The online/mobile display ecosystem: media agencies, publishers and ad networks
  • Digital and the Law
  • Being legal, decent, honest & truthful!
  • Data and cookie legislation
  • Keeping it legal: when to seek professional help

تحديث بتاريخ 27 November, 2019
دورات يمكنك الالتحاق بها على الفور... خذ دورة عبر الإنترنت على Digital Marketing ابتداءً من الآن. See all courses

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