Digital Marketing Level 5 هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The Aim of the Digital Marketing course is to provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Mobile marketing, Search Engine Optimisation (SEO), Science of Adwords Traffic, eMail Marketing, Viral Marketing, Online PR, and Social Networking etc. It also covers the areas Legislation, Regulation and Codes of Practice.

It looks at the impact of Digital Marketing within the greater context of a company’s overall strategy. It examines how to bring the strategy to the market place using Digital Marketing techniques. The course is taught through a core curriculum, case studies and industry expert guest speakers.

Gain the knowledge and understanding of the characteristics of Digital Marketing.

• Learn how Digital Marketing fits into an integrated Marketing communications strategy.
• Learn how to effectively develop, monitor and evaluate a mobile marketing plan, considering both paid and un-paid mobile marketing opportunities.
• Understand each of the key aspects of digital marketing, namely social media marketing, blogs, rich media, email marketing, search engine optimization, and online advertising.
• Acquire the knowledge on how to run a digital media campaign from its inception to implementation, including monitoring and analysis all aspects of a digital media campaign.
• Understand core issues such as the potential technological, social, legal and economic impact of Digital Marketing.
• Recognise the importance of network security to the Digital Marketing activity.

Entry Requirements

• This Digital Marketing course is open to all with general work/life experience.
• Module Units
• Website Structure & Design
• Mobile marketing
• Google Analytics Explained
• Foundational Pillars of SEO
• Science of Adwords Traffic
• Inbound Linking Indepth
• Digital Advertising Explained
• Google Adwords
• Social Media PR
• What is Blogging? & Writing for the Web
• Social Networking and Media Sites
• The Email Marketing Persuasion Formula
• Content Management Systems (Wordpress, joomla and Oscommerce)

Assessment

• Project 50%
• Portfolio / Collection of Work 50%

Award

• On successful completion of all assessments, participants will be awarded:

Clear Benefits For Today's Digital Marketing Professionals

• Gain a valuable recognised qualification
• With the rapid advancements in the world of digital marketing, it is increasingly important to gain an understanding of major trends and important concepts in the important online marketing disciplines.
• It looks at the impact of Digital Marketing within the greater context of a company’s overall strategy. It examines how to bring the strategy to the market place using Digital Marketing techniques.
• Learn how Digital Marketing fits into an integrated Marketing communications strategy.
• The course is taught through a core curriculum, case studies and industry expert guest speakers.
• Understand each of the key aspects of digital marketing, namely social media marketing, blogs, rich media, email marketing, search engine optimisation, using the measurement and analytics tools and new trends.
• Recognise the importance of network security to the Digital Marketing activity.