Course details
The Aim of the Digital Marketing course is to provide a detailed understanding of what Digital Marketing is, major trends and important concepts such as Mobile marketing, Search Engine Optimisation (SEO), Science of Adwords Traffic, eMail Marketing, Viral Marketing, Online PR, and Social Networking etc. It also covers the areas Legislation, Regulation and Codes of Practice.
It looks at the impact of Digital Marketing within the greater context of a company’s overall strategy. It examines how to bring the strategy to the market place using Digital Marketing techniques. The course is taught through a core curriculum, case studies and industry expert guest speakers.
Gain the knowledge and understanding of the characteristics of Digital Marketing.
- Learn how Digital Marketing fits into an integrated Marketing communications strategy.
- Learn how to effectively develop, monitor and evaluate a mobile marketing plan, considering both paid and un-paid mobile marketing opportunities.
- Understand each of the key aspects of digital marketing, namely social media marketing, blogs, rich media, email marketing, search engine optimization, and online advertising.
- Acquire the knowledge on how to run a digital media campaign from its inception to implementation, including monitoring and analysis all aspects of a digital media campaign.
- Understand core issues such as the potential technological, social, legal and economic impact of Digital Marketing.
- Recognise the importance of network security to the Digital Marketing activity.
Entry Requirements
- This Digital Marketing course is open to all with general work/life experience.
- Module Units
- Website Structure & Design
- Mobile marketing
- Google Analytics Explained
- Foundational Pillars of SEO
- Science of Adwords Traffic
- Inbound Linking Indepth
- Digital Advertising Explained
- Google Adwords
- Social Media PR
- What is Blogging? & Writing for the Web
- Social Networking and Media Sites
- The Email Marketing Persuasion Formula
- Content Management Systems (Wordpress, joomla and Oscommerce)
Assessment
- Project 50%
- Portfolio / Collection of Work 50%
Award
- On successful completion of all assessments, participants will be awarded:
Clear Benefits For Today's Digital Marketing Professionals
- Gain a valuable recognised qualification
- With the rapid advancements in the world of digital marketing, it is increasingly important to gain an understanding of major trends and important concepts in the important online marketing disciplines.
- It looks at the impact of Digital Marketing within the greater context of a company’s overall strategy. It examines how to bring the strategy to the market place using Digital Marketing techniques.
- Learn how Digital Marketing fits into an integrated Marketing communications strategy.
- The course is taught through a core curriculum, case studies and industry expert guest speakers.
- Understand each of the key aspects of digital marketing, namely social media marketing, blogs, rich media, email marketing, search engine optimisation, using the measurement and analytics tools and new trends.
- Recognise the importance of network security to the Digital Marketing activity.
Course Location
About Dorset College
Dorset College has been an established provider of Academic, Professional and Career focused cThierses for over 30 years. They have a long standing reputation for excellence in Education, based on over thirty years experience providing programmes with clearly defined career paths and excellent academic progression. Thier graduates work in many of the leading industries in Ireland and abroad.
At Dorset College They offer a student centred learning experience and take pride in the successes of Thier Graduates. They offer a wide range of full and part-time programmes to meet the needs of learners at all stages in their lives and career. They are committed to ensuring that Thier learners are afforded the opportunity to develop their full potential in a professional and supportive environment.
“They provide you with the opportunity to build yThier qualifications through a career path that meets yThier interests and aspirations in yThier chosen profession”
Programmes are delivered in a dynamic environment by a highly qualified and experienced team of professionals. They have a strong focus on the provision of industry accredited programmes with good career and job prospects as Theyll as offering the ideal platform for academic progression. They provide excellent facilities and support to learners to enable them to achieve their goals. They focus on small class sizes and quality of education.
They constantly consult with Industry experts to ensure Thier cThierses meet and exceed market requirements, giving Thier learners the edge in today’s competitive job market. They regularly invite industry leader guest speakers to give talks in Thier cThierses so that Thier learners get to meet the best of their profession.
If you require further information, please do not hesitate to contact us or drop in and They will be very pleased to discuss the various options available to you. They look forward to meeting and Theylcoming you to Dorset College.
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