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-----------------------------NEW 2015 COURSE with DOWNLOADABLE SLIDES----------------

Campaign planning is the act of putting togheter a strategy for your marketing activity.

IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

Planning Correctly a Strategic Marketing Campaign is essential to

  1. Build Consistent Results Overtime
  2. Build Your Brand
  3. Get Instant Feedback and Prevent further Mistakes

But To create a winning campaign you need to

  • Understand what you are trying to achieve - leads, sales, branding ?
  • Is there a business case? Use the BOSCARDET method to understand so
  • Follow the Six Steps to deploy your campaign correctly
  • Define Key Performance Indicators
  • Define if you might have some blockages (web site, product etc etc)
تحديث بتاريخ 22 March, 2018
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