Digital Marketing Campaign Planning:Become a Pro Strategist

Course details

-----------------------------NEW 2015 COURSE with DOWNLOADABLE SLIDES----------------

Campaign planning is the act of putting togheter a strategy for your marketing activity.

IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

Planning Correctly a Strategic Marketing Campaign is essential to

1. Build Consistent Results Overtime
2. Build Your Brand
3. Get Instant Feedback and Prevent further Mistakes

But To create a winning campaign you need to

• Understand what you are trying to achieve - leads, sales, branding ?
• Is there a business case? Use the BOSCARDET method to understand so
• Follow the Six Steps to deploy your campaign correctly
• Define Key Performance Indicators
• Define if you might have some blockages (web site, product etc etc)