- مدة الدورة التدريبية: تصل إلى 12 شهر إبدأ الآن
- معتمدة من قبل: TQUK
- الشهادة:
- طريقة تقديم الدورة: عبر العرض التقديمي
تفاصيل الدورة
Level 6 Diploma in Advanced Digital Marketing is 120 Endorsed Diploma. To achieve a Level 6 Diploma in Advanced Digital Marketing learner must have to achieve minimum of 12 mandatory units with 120 CreditsThe units included in this course, Digital Marketing are:
Unit 1: Introduction to Digital Marketing
Unit 2: Website Design and Optimisation
Unit 3: Introduction to Ad Words
Unit 4: Pay per Click (PPC)
Unit 5: Search Engine Optimisation
Unit 6: Content Marketing
Unit 7: Display Advertising
Unit 8: Affiliate Marketing
Unit 9: Email Marketing
Unit 10: Mobile Marketing
Unit 11: Social Media Marketing
Unit 12: Digital Marketing Strategy
Further breakout for each unit in Level 6 Advanced Diploma in Digital Marketing
Unit 1: Introduction to Digital Marketing
What is Digital Marketing?
Types of Media in Digital Marketing
The concept of the Buyer Journey
The relationship between Traditional and Digital Marketing
The difference in Characteristics of Traditional and Digital Marketing
Selection of Digital Marketing Channel
Unit 2: Website Design and Optimisation
Website Designing
Architecture
Web Design & Content
Website Optimisation
User Experience (UX) vs User Interface (UI)
Measuring the Website Performance
Unit 3: Introduction to AdWords
AdWords
The efficiency of Google Ads
A New AdWords Account Creation Procedure
The Tools Tab
Generating ad and Keywords
Short Tail or Long Tail Keywords
Unit 4: Pay per Click (PPC)
History of Pay per Click
About Pay per Click Ad
Search Engine Advertising
Workflow of a Pay per Click Ad
Advantages of Pay per Click
Terminologies in Pay per Click
Categorising the Keywords
Building a Keyword List
Expanding the List
Refining the List
Keyword Research Tools
Creating a Pay per Click Ad Using Google AdWords
Creating a Well-Formatted and Informative Landing Page
Pay per Click Bidding
Pricing Strategies
Unit 5: Search Engine Optimisation
Search Engine Optimisation
How Search Engine Work
How Search Engine Optimisation Works
Setting Objectives for Search Engine Optimisation
What is keyword research?
What is Technical Optimisation?
On Page Optimisation
Off-Page Optimisation
Unit 6: Content Marketing
What is Content Marketing?
Types of Content
Creation of Content
Tools for Content formation
Measuring Content Marketing Performance
Unit 7: Display Advertising
What is Digital Display Advertising?
Various terminologies of Display Advertising.
Advantages and challenges of Display Advertising.
Different formats of Ad in Display Advertising.
Process of Digital Display Campaign.
Unit 8: Affiliate Marketing
Common Terms in Affiliate Marketing
Principles of Affiliate Marketing
Advantages of Affiliate Marketing
Affiliate networks
Advertising methods in Affiliate Marketing
Models for Commission Payments
Risks in Affiliate Marketing
Maintaining Affiliate Marketing Program
Unit 9: Email Marketing
What is Email Marketing?
Basic Concepts of Email Marketing
Development of Email Strategy
Email Service Providers
Leads Generation Methods
Building a Subscriber List
Creating Effective Email
Creating Email Campaign
Email Testing
Unit 10: Mobile Marketing
Process of Mobile Marketing
Mobile Apps and their development process
Mobile Advertising
Running SMS campaign
Mobile Marketing strategy and implementation
Unit 11: Social Media Marketing
Understand different social media platforms
Identify audience
Monitor and measure performance
Consider pros and cons before making decisions
Unit 12: Digital Marketing Strategy
Digital Marketing Planning
Situation Analysis
Objective Setting
Developing Strategy
Tactics
Actions
Control
Digital Marketing : Course Assessment
After reading the Digital Marketing course material, the learner will have to attempt an assignment(s).
The Assignment Brief containing the different questions will be available on VLE / Moodle. During the completion of the assignment, the learner can get unlimited support from an online tutor via email.
Learner's assignment(s) will be assessed by Inspire London College’s assessor(s) & IV’s. When an assessment criteria is met, it will be graded as ‘Pass’.
If there is further evidence required, it will be graded as ‘referred’, and your assessor will give feedback as to how you can meet the criteria. You can resubmit an assignment as many times as you need to.
All written report(s) / Assessment(s) are online and are taken either through or after the course; these are included in the course price.
Digital Marketing : Course Certification
Upon successful completion of the course Digital Marketing Diploma, the learner needs to pay for Digital Marketing an Endorsed Diploma from TQUK awarding organisation or Certificate of Completion from Inspire London College.
Certificate of Completion from Inspire London College (PDF format) = £46
Certificate of Completion from Inspire London College (Hard-copy) = £65 + postage charges £15
Endorsed Certificate from Awarding Body (Hard-copy) = £119 + postage charges £15 تحديث بتاريخ 27 November, 2021
المتطلبات
There is no specific requirements to enrol for this Digital Marketing course, Level 6 Diploma in Advanced Digital Marketing. An individual having basics English knowledge and above 16 years of age from all around the world can enroll for this course.
نبذة عن معهد Inspire London College
Inspire London College is UK’s one of the best distance learning College. ILC started its campus-based educational program in 2013 and in 2016 the college has started its distance learning program and offered various online courses to its international students. Now college has students’ more than 50 countries that are the part of our distance learning program.
ILC’s professional and online diploma courses are accredited by the Training and Qualifications UK (TQUK) and British Awarding Association. Both awarding bodies are highly reputable and are registered with Ofqual. The courses catalogue of Inspire London College is quite extensive which mainly includes the disciplines of project management, hotel management, business administration, accounting and finance, forensic accounting, E-commerce management, event management, construction management, logistics and supply chain management, fashion designing etc.
Campus-based Studies and Distance Learning
Inspire London College offers the candidates to learn according to their own choice as college offers campus-based education as well as distance learning education. Therefore, candidates have an opportunity to learn from their home or if they want to learn at a campus they can join the ILC’s campus-based educational program.
