CAM Diploma In Digital Marketing هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This qualification will equip the participants with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices.

This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.

Learning Outcomes

By the end of the qualification participants will be able to:  

• Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture.
• Describe the marketing planning process and the links between each stage of the process.
• Develop marketing communication plans and brand support activities based on an understanding of the salient characteristics of the target audience.
• Review the similarities and differences between online and traditional marketing concepts and applications.
• Explain the importance of digital campaign tools, planning, implementing and monitoring a digital marketing campaign.
• Explain how each tool of the digital communications mix can be coordinated, measured and monitored effectively.
• Appraise different planning approaches and marketing environmental factors that influence online marketing activity.
• Review the importance of target marketing and the emerging buyer behaviour characteristics of the online consumer and how organisations can respond to meet changing behaviour and expectations.

Target Audience

The qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing is and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today’s digital arena.

Entry Requirements

As a minimum, the following qualifications and experience is recommended as the prerequisite for entry onto the CAM Diploma in Digital Marketing

• CIM Level 3 or above qualification* OR Bachelor’s degree in Business or Marketing
• Professional practice (minimum of one-two years in a marketing or Marketing Communications related role)