تفاصيل الدورة

This module provides the student with a broad understanding of a dynamic business environment and introduces the key business functions.

Description/Learning Outcomes

  1. Identify and explain the different forces a business is exposed to in both the internal and external business environment.
  2. Research and present the global and domestic challenges facing a business in today's economy.
  3. Demonstrate an awareness between the types of legal business structures a business can adopt.
  4. Demonstrate an appreciation of the main activities of an organisation.
  5. Utilise common business analysis tools (eg SWOT, PEST).

Learning Strategies

  • This module will be delivered via lectures and lab work.<br>
  • Extensive use of case studies will be part of this module.<br>
  • On-line material will be used to supplement and illustrate business activities.
  • Guest speakers.
  • Group class discussion and project work will be actively encouraged.

Content

The Business Environnment

  • The dynamic business environment Business Analysis Tools - SWOT, PESTLE
  • Competitive Environment
  • Ethics and CSR

Business Structure and Functions

  • Types of (Legal) Business Formation
  • Organisation Structure
  • Business Functions - HRM, Marketing, Production/Operations, Finance, Admin, IT

Introduction to Managment

The role of the manager

Interrelated functions of Management - Planning, organising, staffing, leading and controlling.

Fundamental Management Skills

Managing People

  • Key elements of HRM
  • Recruitment & Selection
  • Training and Development
  • Compensation and Benefits
  • Performance Appraisal
  • Work Legislation

Admin and IT

  • Administration Function -
  • Planning, organising meetings and events
  • Customer Service
  • Role of IT/IS systems in e business 

Assessment Strategies

  • Knowledge and comprehension of module concepts will be assessed by project work during the semester and a final exam at the end of the semester.
تحديث بتاريخ 08 November, 2015
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