تفاصيل الدورة
This module provides the student with a broad understanding of a dynamic business environment and introduces the key business functions.
Description/Learning Outcomes
- Identify and explain the different forces a business is exposed to in both the internal and external business environment.
- Research and present the global and domestic challenges facing a business in today's economy.
- Demonstrate an awareness between the types of legal business structures a business can adopt.
- Demonstrate an appreciation of the main activities of an organisation.
- Utilise common business analysis tools (eg SWOT, PEST).
Learning Strategies
- This module will be delivered via lectures and lab work.<br>
- Extensive use of case studies will be part of this module.<br>
- On-line material will be used to supplement and illustrate business activities.
- Guest speakers.
- Group class discussion and project work will be actively encouraged.
Content
The Business Environnment
- The dynamic business environment Business Analysis Tools - SWOT, PESTLE
- Competitive Environment
- Ethics and CSR
Business Structure and Functions
- Types of (Legal) Business Formation
- Organisation Structure
- Business Functions - HRM, Marketing, Production/Operations, Finance, Admin, IT
Introduction to Managment
The role of the manager
Interrelated functions of Management - Planning, organising, staffing, leading and controlling.
Fundamental Management Skills
Managing People
- Key elements of HRM
- Recruitment & Selection
- Training and Development
- Compensation and Benefits
- Performance Appraisal
- Work Legislation
Admin and IT
- Administration Function -
- Planning, organising meetings and events
- Customer Service
- Role of IT/IS systems in e business
Assessment Strategies
- Knowledge and comprehension of module concepts will be assessed by project work during the semester and a final exam at the end of the semester.
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