- مدة الدورة التدريبية: 5 Months
تفاصيل الدورة
Accelerate your Retail Digital Transformation
DigitalFirst Retail Management Program is a 16-days journey to enable Retail Professionals to reinvent themselves for managing retail in a digital age.
Retail today is only digital retail. The program takes a customer -centric approach to retail. Customers today are digital natives and choose to buy where they want, and when they want, not limited by location, point of sale, supplier, geography or price. Brick and mortar stores are embedded in a digital ecosystem. The separation of brick and mortar stores and e-commerce is a false dichotomy. So is the visualization of e-commerce as a channel.
By the end of the program participants will:
- Pricing in a digital world.
- How to use data and analytics.
- How to organize for digital retail.
- Financial and business metrics in a digital retail world.
- Marketing as a new core operations function with ROI measures.
- Transformation of core retail processes of merchandising, operations, based on analytics.
- How to manage eCommerce business
- How to manage omni-retail operations
- Foundations of the digital retail infrastructure of which e-commerce and brick and mortar are a part.
- The digital consumer, his digital footprints, and what makes them reach, click and stick.
A New Mindset
Customer Driven, on a Digital Infrastructure
- New Digital Paradigm.
- Retail needs a new Digital Infrastructure.
- Impact of Digital Infrastructure on Organizations.
- Measure Everything.
- a-new-mindset
New Measures
Business performance and Data Analytics
- Financial Metrics in the Digital and Brick and Mortar World.
- Transformation of Retail Processes.
- Data Analytics.
- new-measures
Ecommerce
Managing eCommerce
- eCommerce models.
- Customer strategy – acquisition and retention.
- Network effects.
- eCommerce supply chain management and procurement.
- eCommerce CRM.
- The shared economy.
- ecommerce
Omni Channel
Omni-channel commerce
- Develop strategies to meet and exceed customer expectations.
- Building infrastructure and operating frameworks to manage omni-channel P&L.
- Tech. and capabilities to achieve ROI for profitable growth.
- Applying digital marketing to a omnichannel strategy
- omni-channel
Disrupting Value Chain
Business Models of Digital Retail
- New Digital Paradigm.
- Retail Stores on a Digital Infrastructure.
- New Retail Startups Disrupting the Value Chain.
- Merchandising in a Digital World
- disrupting-value-chain
Digital Transformation
Managing Digital Transformation, Marketing and Analytics
- Marketing as Operations.
- Analytics of Marketing.
- How Retailers Change
وظائف مناسبة لهذه الدورة
Retail Marketing Specialist , Store Directors and Managers , Branding Heads and Managersنبذة عن معهد Innoverto
Derived from the Latin words Innovatio and Verto, Innoverto is here to deliver an “innovative change” to what is currently offered in the market. Through an impressive and carefully selected range of training courses, event management options and marketing activities we offer complete, turn-key solutions to support your business.
As a boutique business, we pride ourselves on our attention to detail and impeccable delivery, which has ensured a loyal partner and client base. This has been achieved through building relationships with like-minded individuals who are looking to create unique experiences that exceed expectations without blowing the budget or compromising on quality. Innoverto offers executive training, business training, employee development training and management training through partnerships with leading organizations worldwide.
Our vast network of expert trainers deliver high quality corporate trainings including certified courses in the UAE, Gulf region, Middle East, Turkey and Africa. Topic areas include: Management/Leadership, Operational Excellence, Finance/Investments, Business Process Management, Data Management, IT Architecture, Contracts and Tenders, Supply Chain, Procurement, Project and Change Management, Sales Skills, Marketing, Communication etc.
Through a collaboration with The New York Institute of Management we offer Online Certifications such as the Executive Mini MBA, Certificate in Marketing Management, Certificate in Sales Leadership etc.
Our trainings are offered as public courses or conducted in-house.
عرض الجميع دورات Innoverto- 16 USD
180 USDمدة الدورة التدريبية: Upto 11 Hours - 41 USD
98 USDمدة الدورة التدريبية: 1 To 2 Months
