DIGITALFIRST Retail Management Program هذه الدورة تدرس باللغة الإنجليزية

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Accelerate your Retail Digital Transformation

DigitalFirst Retail Management Program is a 16-days journey to enable Retail Professionals to reinvent themselves for managing retail in a digital age.

Retail today is only digital retail. The program takes a customer -centric approach to retail. Customers today are digital natives and choose to buy where they want, and when they want, not limited by location, point of sale, supplier, geography or price. Brick and mortar stores are embedded in a digital ecosystem. The separation of brick and mortar stores and e-commerce is a false dichotomy. So is the visualization of e-commerce as a channel.

By the end of the program participants will:

• Pricing in a digital world.
• How to use data and analytics.
• How to organize for digital retail.
• Financial and business metrics in a digital retail world.
• Marketing as a new core operations function with ROI measures.
• Transformation of core retail processes of merchandising, operations, based on analytics.
• How to manage eCommerce business
• How to manage omni-retail operations
• Foundations of the digital retail infrastructure of which e-commerce and brick and mortar are a part.
• The digital consumer, his digital footprints, and what makes them reach, click and stick.

A New Mindset
Customer Driven, on a Digital Infrastructure

• New Digital Paradigm.
• Retail needs a new Digital Infrastructure.
• Impact of Digital Infrastructure on Organizations.
• Measure Everything.
•  a-new-mindset

New Measures
Business performance and Data Analytics

• Financial Metrics in the Digital and Brick and Mortar World.
• Transformation of Retail Processes.
• Data Analytics.
•  new-measures

Ecommerce
Managing eCommerce

• eCommerce models.
• Customer strategy – acquisition and retention.
• Network effects.
• eCommerce supply chain management and procurement.
• eCommerce CRM.
• The shared economy.
•  ecommerce

Omni Channel
Omni-channel commerce

• Develop strategies to meet and exceed customer expectations.
• Building infrastructure and operating frameworks to manage omni-channel P&L.
• Tech. and capabilities to achieve ROI for profitable growth.
• Applying digital marketing to a omnichannel strategy
•  omni-channel

Disrupting Value Chain
Business Models of Digital Retail

• New Digital Paradigm.
• Retail Stores on a Digital Infrastructure.
• New Retail Startups Disrupting the Value Chain.
• Merchandising in a Digital World
•  disrupting-value-chain

Digital Transformation
Managing Digital Transformation, Marketing and Analytics

• Marketing as Operations.
• Analytics of Marketing.
• How Retailers Change