Accidents are the biggest threat to you and your family for most of your life. In fact, more than 14,000 people die as a result of accidents across the UK each year, while thousands more are maimed and millions are injured. Businesses are ruined. Families are devastated. Children grow up without parents, parents without children.

Yet despite the scale and severity of the problem, accidents are still too often discussed with a shrug of the shoulders. There is a pervasive belief amongst some people that accidents are somehow inevitable. That they can't be stopped.