Diploma in Social Media, Business Strategy Este curso é ministrado em inglês

Course details

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Achieve better brand awareness, improved customer service, deeper engagement, broader reach, and greater advocacy. You will also learn to manage your reputation, win and nurture customers and get measurable results.

Further, this diploma course of social media and business strategy will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.
 
This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.
COURSE CURRICULUM
SOCIAL MEDIA MARKETING
FACEBOOK

• How Facebook Works
• Posts that Engage Your Fans
• Promotions and Managing Your Facebook

LINKEDIN

• LinkedIn’s Network
• Careers with LinkedIn
• Your Connections with Others

TWITTER

• Start with Twitter
• Building the Twitter Network
• Tweet

GOOGLE+

• Create an Account
• Using Google+
• Google Analytics

YOUTUBE

• Skills Needed for Interesting Video
• Manage Your YouTube Account
• Create a YouTube Channel

PINTEREST

• What is Pinterest
• Connecting to Social Networks
• Using Pin and Widgets

ADVANCED SOCIAL MEDIA STRATEGIES -----------

• The Trend of Social Media
• Market Analysis
• Auditing Social Media
• Corporate Culture and Social Media
• Creative Commons
• The Social Media Policy
• Keyword Selection
• Content Marketing on Social Media
• The Popular Social Media Platforms
• Traditional Website Advertising
• Social Media Documentation and Schedules
• The Community Manager Role
• Importance of Voice Consistency
• Organizational Customer Service
• Social Media Triage
• Social Media Analytics
• Goal Value
• Career of Social Media Strategist

RECOMMENDED BOOKS

• Recommended Books – Social Media Marketing

Course Objective:

• Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.

• Two highly practical, hands-on days that gives you the skills, tools and confidence to create and execute the very best social media strategy for your business.
• Learn to create a results-driven social media strategy that’s effective, measurable, accountable, and contributes to the long-term success of your business.
• Leverage social selling within your business to drive results. This course looks ahead to the changing social and sales/marketing landscape, how to influence the educated buyer and effect change management.

Course Duration:
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
 
Method of Assessment:

At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded certificate for “Diploma in Social Media and Business Strategy”.
 
  Ultima actualização em  27 February, 2024