PR - Public Relations Este curso é ministrado em inglês

Course details

About the program

From start-ups to billion dollar companies, everyone needs PR. In the age of persistent digital media, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.
All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience. This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.
In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news..
Become the face of the future of public relations. Get started on the Public relations course today

What you will learn

The IOA gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you've mastered the craft.
You will learn:

The best ways to make friends and contacts
How to connect with journalists
Why you need a PR strategy
The best ways to create a solid strategy
All the tools you need to reach the media
How to build a media calendar
How to build a press kit that creates excitement
How to tell the story of your client's brand

Course for?

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle.You could:

Build relationships with today's biggest influencers
Grow a real following in the press and online
Help great new start-ups find the limelight they deserve
Help established companies change their image for the better
Help launched amazing new products

Requirements

International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you're already working in a particular industry and wish to upgrade your talents and enhance your resume.

Career path

Upon completion of this course, you could:

Work in PR, either for an established company or a start-up
Be one step closer to starting your own company in the exciting field of PR
Improve your public relations and communications skills for your existing business
Use your improved skills to gain promotions at your current job