Course details
This unit covers translating a project brief into a copy for a range of writing contexts such as research documents, reports, articles and proposals. The skills include assessing the project brief; identifying the deliverables of the project; researching the topic and writing the copy by applying the styles, structures and formats relevant to the type of copy required.
LEARNING OUTCOMES
- Assess the project brief to identify the project’s objectives
- Identify the deliverables required and specific to the copy to meet the objectives of the project
- Research the topic by gathering, evaluating and analysing a variety of sources to present information in the copy which is relevant to the target audience / reader
- Write the copy using the styles, structures and formats for the type of copy to be written
WHO SHOULD ATTEND
Editorial Assistant, Digital Media Executive, Researcher (Film & Television)
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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