WSQ Write and Edit Copy for Interactive Media Projects

Course details

In order to reach out to a growing market with an increasing demand for online and mobile marketing, the content for such platform has to be customised to attract your target audience.

In this class, you will be taught to identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly.

LEARNING OUTCOMES

• Identify the purpose and target audience of the interactive media project to determine the approach to be adopted to write the interactive copy.
• Identify the unique aspects of the communication medium or platform to be deployed to write and edit copy accordingly.
• Apply the principles of grammar when writing the copy to facilitate communication in the language used.
• Layout the text-based content in the copy to present information to the user / reader in an organised manner.
• Understand search engine optimisation techniques to match the relevancy of the copy with the search query of the Internet user.
• Write and edit text for interactive projects to make content more accessible to the reader or user of specific platform.
• Learn about legal implications that may arise from presenting the wrong information. 

WHO SHOULD ATTEND

Web Administrator, Digital Media Executive, Copywriter