Course details
This unit covers the process of generating and researching a concept, and determining relevant conventions of form and genre; writing and revising the outline/treatment and draft to industry standards; conducting pre-pitch research, budget research and preparing a verbal and written pitch to a client.
LEARNING OUTCOMES
- Visual Grammar, shot sizes, writing for the spoken word and how to formulate a communicatively clear AV script.
- How to plan for and take a thorough and helpful creative brief.
- How to use the brief for creative direction. Where to seek creative inspiration.
- How to distill creative ideas and how to develop a clear AV Storyboard.
- How to write for different target demographics and be aware of other factors that will affect your script such as language versioning, duration and tone.
- How to prepare for a pitch. The ingredients that need to be included in a pitch presentation handout and how to pitch with greater confidence and poise.
WHO SHOULD ATTEND
Writer, Director, Producer, Feature Journalist
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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