Course details
This unit covers competencies needed to provide direct support in Crisis Communications. It also covers competencies needed to plan, develop and support the organisation’s crisis management process. A good appreciation and understanding of the whole process of crisis management will enable trainees to perform their assigned roles more effectively.
LEARNING OUTCOMES
- Participate in planning, developing and supporting a crisis management plan that will effectively respond to all types of crisis.
- Communicate and respond effectively during a crisis by managing the media, the public and supporting organisational spokespersons
- Manage the Crisis Communications process in support of the overall Crisis Management effort based on the organisation’s objectives and industry best practices
- Develop and help manage the Crisis Communications teams with effective team management techniques
WHO SHOULD ATTEND
- Public Relations Executives and Managers
- Professionals and Executives who need to deal with crisis situations either in a direct or supportive roles
- Appropriate staff in PR agencies
Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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