Course details
Intellectual property protection is critical to fostering innovation. Without protection of ideas, businesses and inpiduals would not reap the full benefits of their inventions and would focus less on research and development. This is particularly important in the media industry as creative ideas and artists need to be protected against not getting full compensation for their creations, which would lead to a suffering of their cultural vitality.
This unit teaches participants how to manage intellectual property (IP) at a strategic level. The unit covers education on the basic definitions of IP-related terms, as well as identifying key IP assets that are in alignment with business strategies. The unit also includes understanding appropriate legal measures to protect IP where applicable and appropriate, incorporating IP into business strategies and defining internal policies and processes to manage IP.
LEARNING OUTCOMES
- Understand role of IP in building value, in the context of a business plan
- Understand appropriate legal measures to manage and protect IP where applicable and appropriate
- Understand costs and terms of conditions for sale or licensing of IP, management and creation costs of IP.
- Identify internal policies and processes to provide appropriate level of control, ownership, disclosure, or protection of IP
- Define internal policies and processes to manage IP
WHO SHOULD ATTEND
Platform Managers, New Media Content Producers, Executive Producers, IDM Project Managers
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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