Course details
This unit covers identifying potential sales prospects within the creative media industry, through application of prospecting methods. The methods include cold calling and direct mailers; and, maintaining an active database.
LEARNING OUTCOMES
- Use prospecting methods to approach new clients
- Develop a sales prospecting strategy to qualify prospects within the budgetary, technical and programming constraints of the product
- Establish the requirement criteria of the prospect to meet the prospect’s objectives
- Handle customer relationship management processes to better facilitate
WHO SHOULD ATTEND
Sales Executives, Managers and Directors, Account Executives, Managers, Directors
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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