Course details
Stay relevant in the workforce! Create your very own ‘brand’ that is appropriate and appealing. This course focusses on equipping individuals with useful knowledge of how an individual can develop a personal brand and portray a professional image always.
This competency- and assessment-based programme awards learners who are certified competent with a Statement of Attainment (SoA) by the Workforce Development Agency (WDA).
Key Benefits
- Be able to leverage on traditional and new media tools to develop personal branding and professional image
- Acquire the ability to conduct market research, networking and presentation to achieve personal career goals
Course Content
- Assess personal competencies to formulate personal career goals
- Conduct market research to establish personal career opportunities and develop a career plan to meet personal career goals
- Review requirements of selected career path to develop a personal career portfolio
- Synthesise personal competencies to develop personal brand
- Optimise the use of new media to promote personal brand
- Develop and maintain professional image to project personal brand
- Develop networking skills using new media tools and appropriate interpersonal approaches
- Use effective presentation skills to promote personal competencies and brand to secure job or assignments
- Maintain professional competence to ensure the continuing relevance of personal brand and competencies to relevant stakeholders
- Review achievement of personal career goals and develop corrective strategies to address unrealised career goals
Learning Methodology
This course will be conducted through mini lectures, interactive activities, games, group discussions, case studies and self assessments/tests.
Who Should Attend
This course is suitable for managers or supervisors keen to explore the development and promotion of personal branding for the purpose of arriving at a professional image.
Updated on 08 November, 2015Course Location
About Service Quality Centre
Established in 1990, We_They rich heritage is derived from founding partners, Singapore Airlines (SIA), one of the world’s leading carriers listed in Fortune 500 and an internationally respected brand; and SPRING Singapore (the former Standards, Productivity and Innovation Board), a government enterprise development agency that develops and promotes internationally recognised standards and quality assurance.
With the best of SIA’s service philosophy infused with SPRING’s experience in setting standards for business excellence and innovation, We_They delivered the business advantage that organisations – public and private, large and small – needed to provide outstanding customer value, quality and performance.
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