Course details
Writing a proposal that is strategically positioned and customised to meet the unique needs of clients is the dream of every media sales professional. This unit will equip participants with the know-how to successfully manage the proposal writing process from initial contact with a potential sponsor through to the preparation and delivery of a winning sales proposal.
This unit educates participants about the outcomes required to effectively plan, develop, deliver and review a media sales proposal for media prospects and clients. It covers the process including the gathering of information, planning and designing a sales proposal, developing the sales proposal, delivering and evaluating the sale proposal in order to meet the needs of prospects and at the same time, the regulatory requirements of the industry and organisations.
LEARNING OUTCOMES
- Plan a Media Sales Proposal by gathering and analysing Information
- Develop & Contextualise Media Sales Proposal
- Review and Deliver the Media Sales Proposals, including learning about effective communication and presentation skills
- Follow up on Media Sales Proposal through savvy negotiation skills and also effective ways of closing the sale
WHO SHOULD ATTEND
Media Sales Executives / Managers
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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