Course details
This unit will give participants an in depth understanding of what Mainstream Media information is needed together with strategies of how to effectively source and analyze the data to ensure success. It covers the entire process including the identifying of product information necessary in the context of the media sales cycle, gathering of competitive market information, validating the information gathered and the analyzing of the information that meets the needs of the sales process.
LEARNING OUTCOMES
- Identify the types of Mainstream Media product information required in media planning
- Gather media information through various internal and external sources
- Validate the relevance, currency and reliability of the information gathered
- Analyze media information for use in media planning
- Interpret data and present it in a compelling and positive way
WHO SHOULD ATTEND
Sales Professionals, Marketing Professionals, Media Product Pricing Professionals, Mainstream Media Professionals
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
See all Singapore Media Academy courses- SGD 56
SGD 134Duration: 1 To 2 Months - SGD 56
SGD 134Duration: 1 To 2 Months
