WSQ Create and Manage Fashion Brand

Course details

The course is designed to enhance skills in creating and managing a fashion brand. It aims to provide the participants with a full understanding of:

• Theory of brand creation and perception created in the consumer’s mind
• How the marketing mix plays a vital role in creating and managing a brand from ground up
• Brand creation and brand management
• How to manage the brand through positioning, advertisement and direct mail

This course will be delivered in a highly pragmatic and practical manner where participants will be able to analyse marketing mix to develop own brand base and be able to manage it using various channels such as advertisement, mailer etc.

This training is delivered through lectures, questions & answers, case studies, presentations, group discussions, demonstrations and hands-on activities.

OBJECTIVES

• Identify own strength and weakness to establish fashion brand.
• Identify target market clearly and concisely.
• Create the brand Unique Selling Proposition (USP).
• Create a meaningful brand name that relates to the product.
• Develop the brand personality.
• Compare and establish the brand positioning.
• Identify the brand icons specific to your brand.
• Design a sales & marketing strategy.

ENTRY REQUIREMENT Possess at least 3 GCE “O” level credit including English and Mathematics or ES WSQ Workplace Literacy and Numeracy (WPLN) level 5 and above.

GRADUATION REQUIREMENTS

Participant will be awarded the WSQ Statement of Attainment (SOA) provided he/she meets the following requirements:

• 75% attendance rate
• Assessed to be competent in given competency standard

CERTIFICATE ISSUANCE

Upon succcessful completion of the course, trainee will be awarded the WSQ Statement of Attainment (SOA). WSQ Certification is nationally endorsed and recognised by industry partners.

WHO SHOULD ATTEND

• Assistant Merchandisers to Senior Merchandise Managers
• Assistant Buyers to Buying Managers
• Product Development Executives to Product Development Managers (Merchandise Category)
• Managers & Store Owners
• Marketing Executives
• Brand Executives / Managers

KEY LEARNING AREAS

• Market Research
• Brand Icon
• Key Performance Indicators
• Marketing and Sales Strategy
• Customer Demographics
• Store Profile
• Marketing Channels
• Market Selection Criteria