Course details
This unit covers implementing all aspects of a market research plan (with the exception of specialist statistical design and analysis).
The skills include conducting research; developing survey tools; recruiting respondents; gathering data and information from respondents; analysing and interpreting research information; and, preparing research reports with recommendations.
LEARNING OUTCOMES
- Develop survey tools and conduct desk research which gather the required data
- Recruit appropriate respondents for qualitative research
- Select an appropriate sample for quantitative research
- Gather and analyse data/information from respondents to meet the needs of the brief
- Interpret trends, market developments and competitor market performance relevant to meet the needs of the brief
- Prepare research reports which are acceptable to the client
- Recommend a focus of appeal for marketing strategies for a product/service which is acceptable to the client
WHO SHOULD ATTEND
Business Managers, Directors, Project Managers, Business Analyst
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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