Course details
This unit covers the outcomes required to use research data to identify the ideal audience and optimum method of communication. This includes creating methods of communication with the consumers; identifying, classifying, and supervising the collection of data from the target audience; collating and analysing user data; presenting research findings; and consulting with the product development team.
LEARNING OUTCOMES
- Create methods of communication with current consumers
- Identify and classify the target audience for the information-gathering activities
- Supervising the collection of data from target audience
- Collate and analyse user data
- Present research findings to relevant stakeholders
- Consult with product development team
WHO SHOULD ATTEND
Business Managers, Directors, Project Managers, Business Analyst
Updated on 08 November, 2015Course Location
About Singapore Media Academy
At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.
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