Course details
"Better than any course I took in college..." -- ANNA TIERNEY, UDEMY STUDENT
"If you are looking for a writing course that is outstanding, look no further..." -- MATT SPRENGER, UDEMY STUDENT
Do you want your business writing--cover letters, press releases, marketing copy and sales emails--to sparkle?
Or to make blogs look a thousand times more slick and professional?
Like to know how to craft sentences in a way that captivates and resonates?
Well, here's your chance to discover advanced writing tactics from an editor who teaches some of the world's best journalists how to write. You'll discover:
- How to be super-economical with words
- How to avoid repeating yourself unnecessarily
- How to stop making simple ideas sound complex
- How to write in plain English
- How to tell when you're saying too much
- How to steer clear of weak or redundant words
- How to keep sentences active and express ideas more powerfully
- How to chop away sentence clutter
- How to avoid jargon and clich©s
- How to make crisp distinctions between contrasting ideas
- How to avoid mixing up time elements
- How to strategically use words like "it" and "they" and "this and "that"
- How to add consistency using a journalistic technique called house style
- How to present your writing ultra-professionally
- How to avoid what journalists call word echoes
- How to keep ideas neat and parallel
- How to create an elegant narrative structure
These are just some of the writing tricks that make great journalistic writing so slick. You're about to learn them too--in as little as a few days.
To the 4,000+ people who've signed up to my other courses and had a glimpse of my powerful new writing system, this one is packed with cool tactics to shoot you up the learning curve.
"We should consider ourselves extremely fortunate (Shani) is willing to share this genius with us, and he does it with considerable finesse... I will enjoy very much using the rich bounty of knowledge provided while cementing it into practical skill." -- MATT SPRENGER, UDEMY STUDENT
You'll discover these principles from an editor whose SECRET SAUCE OF GREAT WRITING course is one of the fastest growing and best received on Udemy.
At school and university we're taught to write in a way that's repetitive, convoluted and boring. That poor training is exactly what makes so much corporate or official writing so agonizing to get through.
But what if you knew how to bypass all that lame conditioning and suddenly write with the flair of a writer on your favorite newspaper or magazine?
Accomplished journalists know a bunch of cool tricks that make their writing scream off the page, snuggle up close to readers and command their attention to the very last word.
For the very first time, I reveal in intimate detail exactly how those journalists achieve that mesmerizing effect.
DISCOVER THE ADVANCED TACTICS THAT MAKE WRITING SPARKLE FROM A TOP JOURNALIST
If you sampled my SECRET SAUCE OF GREAT WRITING and enjoyed it, this is what you might call the full-course meal.
A deeper exploration of the principles of SIMPLICITY, CLARITY and ELEGANCE that I introduced you to there.
WRITING WITH FLAIR: HOW TO BECOME AN EXCEPTIONAL WRITER takes you one giant step forward toward writing wizardry. So get the tactics that will blow your competition out of the water.
You'll get up close to a bunch of techniques I've mastered by hanging around some of the world's best journalists and scrupulously studying their methods.
The potent tactics, given here as easy-to-digest key principles alongside strategic exercises, will help transform you into a masterful writer quickly.
You'll be armed forever with principles that can turn any piece of mediocre writing into something slick and memorable.
"Most great teachers can't write, and most great writers can't teach. Shani Raja is one of the few who excels at both. I managed dozens of reporters and editors during my 12-year career at Bloomberg News, including Shani. Now he's the person I go to when I want help with my writing." NICOLAS JOHNSON, FORMER BLOOMBERG AND GLOBE AND MAIL EDITOR, AND NOW POLITICAL CANDIDATE FOR PARLIAMENT OF ONTARIO, CANADA.
"As a young reporter my prose might have been robotic and jargon-laden if not for Shani's watchful eye and attention to the elusive human interest behind ostensibly technical stories. Beyond the standard reporting skills--like accuracy, clarity and integrity--I also learned refinement, how to withstand impulses toward glibness and cynicism that can naturally set in when oft revisiting the same beat. Shani will teach you how to write well, and with grace." HAWA ALLAN, JOURNALIST AND FICTION WRITER.
The SECRET SAUCE OF GREAT WRITING introduced you to my special writing formula. Here's what some of my Udemy students have said about that course:
- "I watched your whole course and was in AWE the whole time. Your words are profound... I now understand the quality of my own work, and how to work on making it exceptional."
- "Very powerful and concise. I learned a lot in a very short time... I highly recommend this course to anyone who writes at work."
- "A must do. Brilliant course. I now know what I was doing wrong with my writing."
Well, this new course builds on that framework--giving you the precise tactics for boosting each one of those three key qualities, simplicity, clarity and elegance, to the highest degree.
In WRITING WITH FLAIR, I break it down... so you can master the techniques for boosting each quality one at a time. The invaluable knowledge, laid out in this easy-to-follow course, will propel your writing to another dimension without wasting your time on obscure grammatical factoids.
I lay out all the rules and techniques you can immediately begin applying to make your writing sizzle.
You'll notice the improvement quickly--whether you're writing an essay, cover letter, dissertation, report, memo, press release, blog, marketing brochure, sales email, book or even just a Facebook update.
I go step-by-step over the key principles I've picked up working within top news organizations so that you can turbocharge your writing in as little as days or weeks.
Slick writing transforms dull marketing into a compelling sales pitch...
It converts reluctant prospects into committed clients...
It turns mediocre business writing, essays and blogs into must-read, sparkling content...
What's more, it makes you--the writer--look supremely smart and sophisticated. Just take a moment to imagine what that could do for your business or career.
In this course, I'm going to teach you how to shoot up the learning curve of great writing rapidly.
You won't just learn the rules. You'll get to practice applying them through my on-screen tutorials--so that it all sinks in deep into your subconscious mind.
By the time you're through, you should notice a dramatic difference in the quality of your writing. Your readers will too.
Updated on 27 December, 2017 - Read Less
