Writing for PR Al Jazeera Media Training & Development Center

Course Description:

Writing to the public relations is an art which is similar to the other journalistic writings in terms of tools but it differs in terms of objectives, audiences and artistic styles. Artistic matrix may be similar but they differ substantially in terms of conveyed messages. Hence, the art of writing to the public relations is considered as a new art which enjoys a great interest from public relations professionals

Course Objectives :

  • At the end of the course, participants shall: 
  • Acquire the skills of writing to the public relations 
  • Acquire the skills of journalistic writing to the media 
  • Acquire the skills of administrative writing and official correspondences

Course Outline :

  • Introduction of the concept of writing to the public relations and its importance 
  • Understanding the nature and the concept of writing to the public relations 
  • Importance of writing to the public relations 
  • Requirements of writing to the public relations 
  • Comparison between writing to the public relations and the other writing arts 
  • Introducing the major differences between the different types of writings to the public relations • Forms and types of writing to the public relations 
  • Styles and methods of journalistic writings ( newspapers) 
  • Preparing and drafting brochures and other prints 
  • Writing to the radio 
  • Writing to the television 
  • Writing of memories and reports 
  • Writing the organization’s vision and mission • Fundamentals and styles of writing to the public relations 
  • Tools and methods of gathering information 
  • Artistic aspects of the different styles of writing to the public relations 
  • Acquiring the skills of addressing the different audiences of the organization 
  • Training in journalistic writing and media communication

To become the international pioneer in media training and development and to be the first choice of both professionals and amateurs.

Mission

To contribute to the development of media organizations and individuals by offering professional training courses and reliable consultancy services in accordance with the latest professional and technical standards

Background

Aljazeera Media Training and Development Center was launched on. The idea of establishing the Center came from Al Jazeera’s belief in the importance of training to improve and develop media capabilities. The Center opened with a clear vision and mission, focused on providing quality media training and development to all employees in media related fields.  International, as well as professional media figures and amateurs have benefitted immensely from the Center’s training. The Center is also responsible for training Aljazeera Media Network’s staff.

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