Writing Effective Business Cases

Course details

Learn the steps to effective business case development and support your strategic business recommendations with sound budgeting and financial back-up. The one course you need to make high-impact recommendations and receive full management support.

Course Outline

1 - Introduction

• Purpose of a business case
• Who is involved
• What to look out for
• Define the business case elements

2 - Building the business case for new ideas

• Overcoming financial, managerial and organizational barriers to new concepts and strategies
• Using the Business Case approach to compel others to support your vision for success
• Financial and strategic measurement tools

3 - Five key steps when planning and presenting a business case

• Step 1: Problem/ Opportunity Identification
• Step 2: Analysis of Success Drivers/Impediments
• Step 3: Presenting Strategic & Tactical Alternatives
• Step 4: Comprehensive Evaluation & Recommendations
• Step 5: Implementation & Action Planning

4 - Analyzing your Business case

• Financial analysis
• Risk analysis
• Feasibility analysis

5 - Presenting the business case to your organization

• Communicating with your audience
• Identifying critical decision criteria and objectives
• How to package and present your case for maximum impact
• Anticipating and responding to challenges

6 - Additional resources

• Other useful books and links on business cases

Target Audience: This skills-intensive workshop is ideal for experienced managers, directors and corporate officers who regularly develop and present budgets, business plans and recommendations.

Related Certifications:

• Certified Business Analysis Professional

Related Exams:

• Certified Business Analysis Professional (CBAP)