Course details

Web analytics delivers data about your website and user behavior on your web pages. If you aren't using web analytics tools, you have no way to measure and track your progress or to make improvements.

Web analytics is the tool to help you see if a marketing campaign is really working or not and how to improve upon it so that you make it work.

This comprehensive training program will teach you how to analyze your website traffic, visitors' behavior, and conversions using Google Analytics tools.

Topics Covered:

  • What is Web Analytics?
  • Why Web Analytics is Important?
  • Key Terms and Definitions
  • Collecting Data
  • Web Logs and Page Tags Tools
  • Clickstream Data Analysis
  • Search Analytics
  • Measuring Multichannel Marketing
  • Website Experimentation and Testing
  • Analyzing Conversion

About Skills Masters Training

Established in 2010 in Jordan, Systematic Methodologies Administrative Consultants (Skills Master Training) is a training provider specialized in the areas of digital marketing.

Skills Master Training serves both the Jordanian market by conducting training directly as theyll as the Middle East and North Africa markets via a network of training partners in Saudi Arabia, Qatar, United Arab Emirates, Syria, Yemen, Libya, and Iraq.

Skills Master Training strives to provide superior quality training by combining up-to-date digital marketing knowledge and best practice with professional training delivery skills, all aimed at making changes happen in people's career.

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