Visual Merchandising: Intensive

Course details

A very comprehensive course covering all aspects of visual merchandising and display in retail today. it will give you a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser. You will start with the basics but will go on to explore creating themes, space planning and how to inject excitement into stores. There will be a mixture of projects, lectures, guest lectures and group discussions. In addition, study trips will allow you to build up your knowledge using the best fashion capital in the world as your resource. The course is aimed at those who want to move into visual merchandising as a career, so it is expected that whilst attending this course you can devote a further 2 hours a week to researching and working on your final ;There will also be the opportunity of a work experience placement within a visual merchandising company at the end of the course.  Interested students will need to complete an application process, which will be explained during the course.

The course will include:

• Visual merchandising principles
• Carving a career in visual merchandising
• Designing the customer experience
• Customer/consumer behaviour
• Display basics – line, composition, lighting, colour
• The importance of windows
• Space planning
• Developing concepts and themes
• Store visits
• Trend forecasting

Updated on 17 September, 2018 - Read Less