Course detailsFashion visual merchandising is the activity of developing the floor plans and three-dimensional displays in order to maximise sales. Goods are displayed to highlight their features. The purpose of visual merchandising is to attract, engage, and motivate the customer through their journey towards making a purchase…
This visual merchandising course will begin by giving you an insight into the key roles and responsibilities of a visual merchandiser. You will then analyse shop floor plans and fixtures and fittings within a space. This course will be taught through lectures, group discussions and practical exercises.
This course includes:
- Basic branding and communication
- Organisational structures
- Store layout and creating floor plans
- Display and presentation techniques
- Merchandising techniques
- Target markets
- Set floor structures
- Merchandising and cross-merchandising in a limited space
- Merchandise and strategies to promote sales
Beginners. You should have an interest in the subject area and a desire to learn but no previous experience is required.
About London College of Fashion
You will receive tuition from the high calibre industry professionals at our London Campuses to help you pursue your interests in fashion.
University of the Arts London offers an extensive range of courses in art, design, fashion, communication and performing art. Our graduates go on to work in and shape creative industries worldwide.
The University draws together six renowned colleges, each with its own world-class reputation. Our excellent facilities include everything from letterpress machinery to studio theatres and college archives.
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