Defining clear vision, mission, and value statements creates a climate of focus and direction for an organization. Developing and communicating these statements in a team environment increases buy-in and helps align individual performance with strategic goals.
In Good to Great, Jim Collins and his teams conducted exhaustive research on organizations from a variety of businesses to determine what makes companies move from being good to great. One of their key findings was that companies that prospered over the long term tended to be visionary. They knew their major strengths, and focused on the long term future. This was not just creating vision statements, but being visionary in planning and execution.
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