Using Social Media for Marketing

Course details

Overview
How to Market through Social Media?
From the humblest of beginnings, social media quickly grew into the largest and most powerful marketing platform in recent history. Research has shown that the vast majority of businesses worldwide intend to increase their social media marketing budgets within the next 12 months. With a global audience of billions and the most extraordinary influence, the world’s most popular social media platforms represent a marketing phenomenon. That said, with such extraordinary competition from every corner of the globe, successful social media marketing doesn’t happen by accident. By studying the mechanics and value of social media marketing in greater depth, you stand every chance of capitalising on its full power and influence for your business.
Discover what it is that makes social media marketing uniquely accessible and valuable, with this advanced tutorial. Explore some of the world’s most popular social media platforms, including how to use LinkedIn, marketing via Twitter and building a business blog. Learn how to use important social media management tools, devise and launch a social media plan and pinpoint engaging topics for your content.
Description
Objectives
Describe features of some of the key social media sites, including Facebook, LinkedIn, and Twitter
Decide whether a blog adds value to a social media plan
Programme Content
Topics:
Using LinkedIn
Using Twitter
Using Lists
Building a Blog
What Will I Write About?
Using Social Media Management Tools
Launching Your Plan
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. Updated on 12 November, 2017