Using Social Media Effectively

Course details

One day social media course. Gives you an overview of how to use the key social media for your business.

Course Content: 

• Introduction to social media and digital marketing and how it can assist with customer relationship management (CRM)
• Introduction to social media platforms including Facebook, Twitter and Blogging and how to use them effectively.
• Setting up accounts – a walk through the step by step process of setting up your account and completing your profile.
• Understand the different ways to use digital marketing and social media to promote your business and brand
• Develop and implement a social media strategy for your business
• Understand relationship marketing and how to form strong relationships and build customer loyalty using Social Media
• Know how you can use the new social media platforms like Google + and Pinterest for your business
• Create an e-calendar of activity

Learning Outcomes: 

• Use social media effectively for your business.
• Set up accounts in Facebook, Twitter and a blog
• Use digital marketing and social media to promote your business and brand
• Develop and implement a social media strateg
• Understand relationship marketing and how to form strong relationships