Diploma in Social Media Business Strategy

Course details

Social media is a powerful marketing tool, but knowing how to use it to achieve your marketing goals can be a challenge. Creating engaging, effective strategies and content tailored to specific audiences can help you succeed with your digital marketing efforts. Achieve better brand awareness, improved customer service, deeper engagement, broader reach, and greater advocacy during this course from Global Edulink, a leading online learning provider. You will also learn to manage your reputation, win and nurture customers, and get measurable results.

Further, this Diploma in Social Media & Business Strategy (USA Standards) will show you how to effectively integrate social media into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social media across the organisation and define metrics for your social media and digital activity.

Our online programme is so well designed that you feel as if you are in the classroom. This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). Effective support service, and study materials (including step by step guided tutorial videos) build your confidence to study efficiently and guide you to secure your qualification.

Please Note: This Course is Based on USA Standards.

Who Is This Course Aimed At?

• Suitable for people who are already running social media activity on behalf of clients or organisations, but want to understand how social media can be integrated into the wider communications and marketing mix.
• This course is ideal for business owner who wish to connect the power of social media to increase their prospects.
• This course also is useful for Digital Markers, Personal Assistance, Office Administrators, Office Managers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship, Event Management, and Business Promotion.

COURSE CURRICULUM

Module 01 : Facebook

• How Facebook Works                    
• Posts that Engage Your Fans                       
• Promotions and Managing Your Facebook                           

Module 02 : LinkedIn

• LinkedIn’s Network                        
• Careers with LinkedIn                   
• Your Connections with Others                   

Module 03 : Twitter

• Start with Twitter                           
• Building the Twitter Network                     
• Tweet                  

Module 04 : Google+

• Create an Account                          
• Using Google+                  
• Google Analytics                             

Module 05 : YouTube

• Skills Needed for Interesting Video                          
• Manage Your YouTube Account                 
• Create a YouTube Channel                          

Module 06 : Pinterest

• What is Pinterest                            
• Connecting to Social Networks                  
• Using Pin and Widgets

Course Duration

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of Assessment

At the end of the course learners will also take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded certificate for “Diploma in Social Media and Business Strategy”. Updated on 13 May, 2024