Online
- Duration / Course length: Upto 30 Hours Start now
- Accredited by: iAP
- Certificates:
- Course delivery: This course is delivered in video format
Course details
The combination of advertising and marketing brings together two specialist subjects, providing you with a full understanding of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing.Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.
COURSE CURRICULUM
Units
- Introduction to Marketing
- Marketing Strategies for Competition
- Analysis of Marketing Environment
- International Marketing Strategies
- Consumer Behaviour
- Marketing and Market Research
- Market Segmentation
- Marketing Mix
- Product Life Cycle
- Marketing Channel and Supply Chain
- Promotion
- Advertising
- Customer Relationship
- Sales Promotion
- Selling
- Pricing Strategies
- Learn the basic principles of advertising & marketing
- Study international marketing strategies in depth
- Develop the skills to identify consumer behaviour
- Study the product life cycle
- Gain a full understanding of the customer relations
- This course gives you a full knowledge of sales promotions
- Learn how to accurately conduct both primary and secondary research
- Explore creative, strategic and applied marketing concepts
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.
Certification
Those who successfully pass this course will be awarded a Marketing & Advertising Diploma. Anyone eligible for certification will receive a free e-certificate, and printed certificate. Updated on 14 May, 2024
Eligibility / Requirements
- You must be 16 or over
- You should have a basic understanding of English and basic IT knowledge
- You will need a computer or tablet with internet connection (or access to one)
Job roles this course is suitable for:
Marketing Assistant , Junior Marketing Manager , Marketing Officer , Advertising Executive , Advertising ManagerAbout 1TRAINING
We believe that online learning should be modern and innovative, which is why we created 1Training. Offering courses on a wide range of topics, we can help you find the career of your dreams, and will help you every step of the way. Cutting edge teaching techniques, a wide range of topics, and the personal touch is our recipe for deliciously simple learning. If you don’t believe us, just ask the 10,000+ people we’ve already helped to realise their full potential.Company Overview
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