Social Media Strategist Diploma

Course details

Social Media Marketing refers to the system of gaining traffic or attraction through social media. The Social Media Strategist Training Diploma course includes all the required information that you need to do for Social Media Marketing.
This Social Media Strategist Training Diploma covers the path of becoming a social media strategist. In this course you will learn about the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies. You will also learn about developing effective content, popular platforms, launching successful campaigns, managing the community, customer service and measuring, analyzing and reporting. Have this course to learn how to become a social media strategist, discover the education, skills, and experience required to start an entry-level career in social media marketing.

COURSE CURRICULUM

The Rise of Social Media

• What is Social Media
• The Growth of Social Media

Conducting Market Analysis

• Conducting Market Analysis

Auditing Social Media

• Auditing Social Media

Setting Goals and Selecting Platforms

• Corporate Culture and Social Media
• Social Media Goals vs. Business Goals
• Types of Social Media Platforms

Creating the Social Media Policy

• The Social Media Policy
• Creative Commons

Integrating Marketing Strategies

• Brand Marketing
• Keyword Selection

Developing Effective Content

• Content Marketing on Social Media
• Content Development

Understanding the Popular Platforms

• Understanding the Popular Platforms

Launching Successful Campaigns

• Traditional Website Advertising
• Social Media Documentation and Schedules
• Project Management Software

Managing the Community

• The Community Manager Role
• Importance of Voice Consistency

Providing Customer Service

• Organizational Customer Servicen
• Social Media Triage
• Online versus Personal Interactions

Measuring, Analyzing and Reporting

• Social Media Analytics
• Goal Value

The Social Media Strategist Career

• The Social Media Strategist Career

Updated on 17 September, 2019