- Duration / Course length: Upto 4 Hours Start now
- Accredited by: CPDiAP
- Certificates:
- Course delivery: This course is delivered in presentation format
Course details
Explore The Fundamentals Of Online MarketingOnline marketing (or digital marketing) is a complex approach consisting of several types of marketing activities which use different platforms to connect with online consumers and transmit your business’ message. Though online marketing is relatively new in the field of advertising, this approach has been widely accepted as the best method to reach consumers who are spending more of their time online.
During this Mastering Online Marketing course (USA Standards), candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.
As well as this, learners will be shown how to create an effective digital marketing strategy, how to evaluate a website to identify conversion goals, and how to measure and interpret website analytics. You will understand how to get the most out of Search Engine Optimization (SEO), and set up your first text and display ads. Then, see how to connect with communities on the leading social media networks. Receive accurate guidance on best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course ends with tutorials on content and mobile marketing, as well as recommendations for expanding your digital marketing skills.
Global Edulink is well-established in the UK, but reaches out to learners all over the world. Learning with us gives the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Our training programmes and strategies can have a tremendous impact on the overall ability of a company to compete effectively in the global marketplace.
The latest courses in digital marketing from Global Edulink will help you get the most from your marketing campaigns.
Please Note: This Course is Based on USA Standards.
COURSE CURRICULUM
- Introduction to online marketing
- Understanding the digital marketing strategy
- Definition of digital marketing
- Marketing by your own website
- Overview of analytics
- Search engine optimization methodologies
- Differences between search and display marketing
- Understanding social media marketing
- Overview of video marketing
- Email marketing techniques
- Content marketing tips
- Mobile marketing techniques
- Expanding your digital marketing knowledge
- High quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- 24/7 Access to the Learning Portal.
- Benefit of applying TOTUM Discount Card.
- Recognised Accredited Qualification.
- Excellent customer service and administrative support.
At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Certification:
Successful candidates will be awarded a Certificate in Mastering Online ;
Updated on 10 December, 2024
Eligibility / Requirements
- This course is available to all students, of all academic backgrounds. However, a sound educational background or prior marketing experience would be an advantage.
- Learners should be ages 16 or over to undertake the qualification.
- Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Job roles this course is suitable for:
Online Marketing Manager , Digital Content Officer , Online Analyst , Trade Marketing Manager , Communications AssistantAbout Global Edulink
Global Edulink – online education for a skill-hungry workforce
Education is just one aspect of life that can shape who you are and who you want to be as an employee. In a time-poor world, sometimes you need a flexible approach to help you achieve your goals. Online learning with Global Edulink offers just that – professional and vocational training to fit in with your life.
Global Edulink is well-established in the UK, but reaches out to learners all over the world. The company aims to bridge the gaps in a three step process of training, skills, and jobs, where you can learn at your own pace using interactive teaching techniques.
How the courses work
Learn with Global Edulink and you’ll have the opportunity to gain insight and knowledge from tutors that are well qualified and experienced in their industry sector. Your tutor will be your mentor and support during your learning journey.
- Because each course combines practical and theory, you’ll pick up essential knowledge and gain the confidence to put it into practice at the same time.
- High-quality course materials are provided, which you can access at any time during the course, which will help strengthen your knowledge and help you to perform well in the workplace.
- You’ll find a course structure focused around modules, which can have mock and final exams at the end, with pass grades and diplomas awarded on completion. Some courses will lead to professional qualifications assessed and awarded by external bodies such as NCFE, PEARSON, and PEOPLECERT etc.
- Browse through the course guides and you will find details on any skill level or entry requirements, who the course is best suited to and what you can hope to achieve and build on while you learn. Some courses require no prior knowledge or experience, while others are for those already in a specific job or with some experience to build on. The course details also cover the method of assessment and length of course.