Digital Marketing Advanced

Course details

Digital Marketing is the upgrade of your brand, product or service online – Generate Traffic, Leads and Sales. Digital Marketing online training is the way to go ahead and beat the competition. You will progress as a marketer and will be a great advantage for your employer with this course.
The purpose of the Digital Marketing program is to equip students with all the applied skills required to learn how to produce revenue online and vastly improve returns from any current online marketing activities. The types of online marketing, the resource management, the most successful media aspects and the software used have all been chosen and developed specifically for you; the new digital marketer looking to optimize the success that this industry offers.
After doing this course, you will not only become capable to track and monitor digital marketing performance, you will be able to plan, theorize and implement Digital Marketing strategy yourself.

Digital Marketing

• Introduction to Internet Marketing and Reputation Management
• How to Optimize Your Site for Every Stage of the Buy Cycle
• Build Impression on Your Site
• Types of Link Building
• Importance of Landing Pages
• Difference Between Internet Marketing and Online Customer Service
• Concept Of Affiliate Programs
• About Of Google Analytics
• Online Press Releases
• How to Get Traffic from Twitter
• Importance of Testing E-Mail Messages
• What is Viral Marketing
• What is EMail Marketing
• Difference Between Images and Video
• How to Internet Marketing on Facebook
• What is Search Engine Optimization(SEO)?
• Understanding Search Results
• How to Attract Customer on Your Product?
• Time Makes Money
• How to Test a Landing Page
• Best Web Writing
• Ways to Use of Humor in You Internet Marketing
• Coupon Codes
• When to Pull the Plug

Search Engine Optimization

• What Is Search Engine Optimization?
• Search Engines That Use SEO
• Using SEO In Website Text
• Using SEO For Google Ads
• Using SEO For Article Marketing
• Using SEO In Press Releases
• Using Longtail Keywords
• Using Google To Discover The Best Keywords
• SEO For Video Ads
• SEO In Photos
• Blogging With SEO Marketing
• Using A SEO Company

Email Marketing

• Introduction to Email Marketing
• Using Email Marketing Software
• Building Email Lists by Quantity
• Building Email Lists by Quality
• Crafting an Email
• Analyzing and Tracking Your Email Marketing Strategy

Facebook Marketing Basics

• Introduction to Facebook
• Why You Should Care
• Setting up a Facebook Page
• How to Get More Likes for Your Facebook Page
• Facebook Advertising
• How Much Does Facebook Advertising Cost?
• Marketing on Facebook
• Create a Content Calendar
• Understanding Edge Rank & the Art of Engagement
• How Facebook Works
• Setting up Facebook Business Page
• Adding Background Graphics and Uploading Pictures
• Page Settings
• Using Basic Facebook Controls
• Posts that Engage Your Fans
• Using Basic Facebook Controls
• Invite Friends to Your Facebook Page
• Call To Action Button
• Viewing Your Notifications
• Facebook Promotions
• Managing Your Facebook

Twitter Marketing

• TWITTER FOR BUSINESS
• TOP TWITTER TIPS
• TWITTER IS
• BUSINESS TERMS
• WHY USE TWITTER FOR MARKETING
• TWITTER MARKETING BASICS
• TWITTER METRICS
• YOUR BIO
• WHEN TO TWEET
• BUILDING YOUR COMMUNITY
• GENERATING LEADS
• REAL-TIME TWITTER MARKETING
• ENGAGEMENT
• TWETIQUETTE (TWEETING ETIQUETTE)
• What You Need to Start with Twitter
• How to Create Twitter Profile
• How to Update Your Profile
• Building Your Twitter Network
• How and When to Tweet
• Twitter Analytics

Instagram Marketing

• What is Instagram?
• Instagram for Business
• Instagram & Community

Pinterest Social Marketing

• What is Pinterest
• How to Create an Account
• Putting a Pinterest Browser Button for Convenience
• Connecting to Social Networks
• Putting a Pinterest Browser Button for Convenience
• Setting Up Initial Business Account Profile
• Creating Boards
• Pinning Items That Interest You
• Using Pins
• Widgets
• Exploring Types of Widgets
• Adding a Pin It Widget to Your Site

Google Adwords

• Benefits of online advertising and AdWords
• Choosing a campaign type
• Measure your results

Google+ Advertising and Networking

• Offerings from Google
• Privacy Settings
• How to Create an Account
• Adding Friends
• Using Google+
• Posts
• Creating an Ad with Google
• Google Analytics
• Google Analytics Part 1
• Diagnose Landing Pages Part 2​​​​​​​

LinkedIn

• The Potential of LinkedIn’s Network
• Creating a LinkedIn Account
• Enhancing Careers with LinkedIn
• Finding a Job with LinkedIn Job Boards
• Be Identifiable
• Connecting with Others
• Creating a Post
• Mining Your Contracts Networks
• Staying in Touch with Your Connections
• Creating a Linked Company Page

YouTube Video Marketing

• Skills Needed for Interesting Video
• Skills Needed for Interesting Video: The Story
• Skills Needed for Interesting Video: The Story (Cont.)
• Skills Needed for Interesting Video Planning
• How to Manage Your YouTube Account
• How to Create Your YouTube Account
• How to Create Your YouTube Channel
• Browsing YouTube Channels
• Video Manager
• Creator Studio
• Create Video​​​​​​​

Updated on 04 July, 2018