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- Duration / Course length: Upto 7 Hours Start now
- Accredited by: CiQCPD Qualification Standards
- Certificates:
- Course delivery: This course is delivered in video format
Course details
The B2B Copywriter course is your definitive guide to mastering persuasive business writing. Designed for those who want to craft messages that influence decisions, this program covers everything from foundational copywriting principles to advanced media-specific techniques. You’ll explore the psychology behind compelling headlines, the nuances of print and digital copy, and the strategic frameworks that make B2B content irresistible.Business analysis and environment modules ensure your writing aligns with industry demands, while dedicated lessons on advertisements, press releases, and mainstream media sharpen your versatility. Time management techniques help streamline your workflow, allowing you to produce high-quality copy efficiently. Whether you’re writing for corporate clients, marketing agencies, or your own business, this course equips you with the structured knowledge to excel.
By the end, you’ll have refined your ability to write clear, engaging, and conversion-driven content—positioning yourself as a skilled B2B Copywriter in a competitive market. No vague theories; just actionable insights that elevate your writing from ordinary to extraordinary.
Learning Outcomes
- Master core principles of persuasive B2B copywriting.
- Craft headlines that instantly capture attention.
- Develop strategies for high-impact advertisements.
- Adapt writing styles for print, digital, and press media.
- Strengthen business analysis for targeted messaging.
- Optimize time management for efficient content creation.
- Enhance clarity and persuasion in corporate communication.
- Refine techniques for writing conversion-focused copy.
Who is this course for?
- Aspiring writers transitioning into B2B copywriting.
- Marketers looking to sharpen their persuasive writing.
- Business professionals crafting corporate content.
- Entrepreneurs needing high-converting sales messages.
- Freelancers expanding their copywriting services.
- Professionals aiming for roles in advertising & media.
Career Path
- B2B Copywriter – £30-55K/year
- Content Marketing Specialist – £28-50K/year
- Advertising Copywriter – £25-45K/year
- Technical Writer (B2B) – £35-60K/year
- Marketing Communications Manager – £40-70K/year
- Brand Strategist – £45-75K/year
Course Curriculum
- Module 01: Introduction To Copywriting
- Module 02: Basics Of Copywriting
- Module 03: Introduction To Business Analysis
- Module 04: Business Environment
- Module 05: Eye-Catching Headlines
- Module 06: Attention-Grabbing Advertisements
- Module 07: Essential Copywriting Skills
- Module 08: Online Copywriting
- Module 09: Press Related Copywriting
- Module 10: Print Media Copywriting
- Module 11: Time Management
- Module 12: Copywriting For Mainstream Media
- Module 13: Copywriting For Other Media
- Module 14: How To Write Better Copy
- Module 15: Final Tips
Eligibility / Requirements
To enrol in this course, you only need a basic understanding of English and an internet connection.
Job roles this course is suitable for:
B2B Copywriter , Content Marketing Specialist , Advertising Copywriter , Technical Write , Brand Messaging Strategist , SEO Copywriter , Marketing Communications Writer , Business Proposal Writer , Corporate Content Developer , Media & PR CopywriterCourse Location
About IOMH - Institute of Mental Health
The IOMH (Institute of Mental Health) is dedicated to empowering individuals like you to unlock your full potential and thrive in multiple areas of life. Whether you're seeking personal growth, professional development, or support in overcoming life's challenges, we have the resources and expertise to guide you on your transformative journey.
Our Vision: At the IOMH (Institute of Mental Health), we envision a world where every person is inspired to embrace change, overcome obstacles, motivate others, and find hope in the face of adversity. We believe that through education and support, individuals can tap into their inner strength and create meaningful transformations in all aspects of life.
Our Mission: Our mission is to break barriers and ignite the spark of possibility within you. We are committed to offering a diverse range of courses and programs that encompass variousniches, allowing you to explore and excel in multiple areas of interest. Our skillfully crafted content, designed by specialists, provides you with the knowledge and skills you need to become a well-rounded and empowered individual.
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