Questionnaire Design in Marketing Research England, United Kingdom
British Academy For Training & Development
- Payment Terms: Enquire
- Other Locations: Sheikh Zayed Rd - Dubai East London
- Duration / Course length: Upto 6 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Description:This course is aimed at enabling candidates to understand and apply the basic principles and methodologies of data collection instruments for business and marketing research. The module looks specifically at the practical elements of respondent behaviour in relation to the nature of the data being collected. The aim is to ensure that candidates clearly recognize the information needs of various research contexts, and to enable them to design appropriate data collection instruments and measurement techniques.
How attendees will benefit?
After completion of the programme, delegates will be able to:
- Understand and apply the definition and role of questionnaires in survey research
- Understand and apply the impact of different data collection methods on questionnaire design
- Understand and apply the psychology of survey response
- Understand and apply the main sources of measurement error
- Understand and apply the various aspects of respondent behavior
- Understand and apply methods of identifying and improving bad questions
- Understand and apply the general guidelines of scaling
- Understand and apply the procedures for developing and testing a questionnaire
- Understand and apply the steps in the questionnaire design checklist.
Course Content:
The programme covers the following topics:
- Questionaires in Survey Research
- Data Collection and Questionnaire Design
- Psychology of Surveys
- Respondent Behaviour
- Measurement Errors
- Types of Questions
- Guidelines of Scaling
- Testing of Questionnaires
- Questionnaire Design Checklist
Course Style:
- Lecture or One-to-One training style.
- In house training.
- Group Training.
- Practical Training.
Remember:
- We provide this course in any place and at any time suitable for you.
Eligibility / Requirements
This course is aimed at enabling candidates to understand and apply the basic principles and methodologies of data collection instruments for business and marketing research. The module looks specifically at the practical elements of respondent behaviour in relation to the nature of the data being collected. The aim is to ensure that candidates clearly recognize the information needs of various research contexts, and to enable them to design appropriate data collection instruments and measurement techniques.
Course Location
About British Academy For Training & Development
British Academy For Training & Development (BATD) is one of the leading Academies across the world in training and development solutions. Our vision has been workable, achievable and realistic, our resources to contributed to achieving it. Our services are open to all levels of organizations and people, since we believe in enabling and enhancing knowledge and skills. We operate in different parts of the world in more than 35 countries.
Mission
Through our specialized work in Management, Media, PR and Information Technology, we are working to:
- Improve organizational performance through customized training and development solutions.
- Enhance people’s skills and their ability to embrace changing career patterns, global mobility, technological developments and new ways of working.
- Provide organizations and individuals with unique opportunities to exchange business and management experience and knowledge on a global level.
- Provide customized and VIP training with very flexible and comfortable services for our values costumers.
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