Conducting Research for Marketing Decisions England, United Kingdom
British Academy For Training & Development
- Payment Terms: Enquire
- Other Locations: Sheikh Zayed Rd - Dubai East London
- Duration / Course length: Upto 6 Days
- Starting Date: Enquire About It
- Timings: Enquire
Course details
Course Description:This module will enable candidates to understand and apply the basic principles and applications of qualitative research for business and marketing decisions. It will introduce key approaches to qualitative research and a range of techniques for gathering qualitative data. The aim is to enable candidates to evaluate and select appropriate techniques for given research contexts, and to plan for the collection of qualitative data.
How attendees will benefit?
After completion of the programme, delegates will be able to:
- Understand an overview of qualitative approaches including observation, interviewing, ethnography, semiotics and online approaches
- Understand the uses, strengths and limitations of the various qualitative approaches
- Understand and apply the key principles and features of a range of qualitative data collection methods including depth interviews, group discussions or focus groups, collaborative and deliberate methods such as workshops, juries and panels, online interviewing and discussions
- Understand and apply projective and elicitation techniques
- Setting up and managing a qualitative research project
Course Content:
The programme covers the following topics:
- Basic principles of qualitative research for business and marketing decisions
- Applications of qualitative research for business and marketing decisions
- Key approaches to qualitative research
- Techniques of gathering qualitative data
Course Style:
- Lecture or One-to-One training style.
- In house training.
- Group Training.
- Practical Training.
Remember:
- We provide this course in any place and at any time suitable for you.
Eligibility / Requirements
- Current and prospective practitioners in business and marketing research
- In-house researchers in the corporate, public service and NGO sectors
- Managers who are users of business and marketing research services
Job roles this course is suitable for:
Prospective Practitioners , Currrent Practitioners , NGO AdvisorCourse Location
About British Academy For Training & Development
British Academy For Training & Development (BATD) is one of the leading Academies across the world in training and development solutions. Our vision has been workable, achievable and realistic, our resources to contributed to achieving it. Our services are open to all levels of organizations and people, since we believe in enabling and enhancing knowledge and skills. We operate in different parts of the world in more than 35 countries.
Mission
Through our specialized work in Management, Media, PR and Information Technology, we are working to:
- Improve organizational performance through customized training and development solutions.
- Enhance people’s skills and their ability to embrace changing career patterns, global mobility, technological developments and new ways of working.
- Provide organizations and individuals with unique opportunities to exchange business and management experience and knowledge on a global level.
- Provide customized and VIP training with very flexible and comfortable services for our values costumers.
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